UNITEPROACTIVE.ORG | 2026
Hello and welcome to the Proactive Unit website
Bring Together | Reflect | Build
To contribute to the common good of our nation and broaden our horizons, regardless of age, race, or culture, through civic, humanitarian, and public-interest initiatives taking place across the country.
Simple
Act with clarity, humility, and an open mind to implement direct initiatives that serve people.
Effective
Harness and combine all the right resources to achieve results that make a difference on the ground.
Do what needs to be done
Be available and ready to roll up your sleeves to make a difference across the board.
The Proactive Unit in a nutshell
Implement concrete initiatives with significant potential for social, societal, ecological, and economic change.
Our goal
To take a concrete step toward fostering lasting national unity, without unnecessary pretense, so that both the young and those with experience can benefit from and participate in a new spirit of fairness, and inclusion.
Guidelines
Non-partisan, in order to complement all local public policies and facilitate partnerships with everyone.
Inspiration from the Active Cleanliness Program
After making a few missteps along the way, I found myself in these challenging situations, which were nonetheless formative lessons.
Acknowledgments
My father, for his genetic legacy and strength of character.
Jean-Marc Iskin, for his strategic mind and tenacity.
Pierre-Paul Raffaelli, for his sense of order and the lessons he taught me.
Philippe Le Ven, for his business acumen and his everyday good nature.
Every person I will meet from now on.
Mantra
“Only the crazy ones who think they can change the world actually do.”
Steve Jobs.
The association's first 6 initiatives
The best way to prepare for the future is to build it
The Passage
To improve access to hygiene for the most vulnerable members of our community by installing 92 mobile shower units in cities with populations of over 50,000 within 365 days, as a first step.
By drastically reducing health risks, this initiative is expected to generate indirect savings of $3 to $4 for society for every euro invested.
By drastically reducing health risks, this initiative is expected to generate indirect savings of $3 to $4 for society for every euro invested.
The Construction
This initiative to create reintegration programs will begin following the successful launch of the 92 UDMs.
Participants will be housed and supported within a strict, rigorous, and empowering framework, allowing them to work on their mental, physical, and social recovery and to undergo training in one of 42 promising professions.
Participants will be housed and supported within a strict, rigorous, and empowering framework, allowing them to work on their mental, physical, and social recovery and to undergo training in one of 42 promising professions.
The Achievement
This milestone will mark the success and conclusion of the program for the participants, as they will have definitively broken free from cycles of instability by securing employment, housing, and a healthy, productive mindset.
Once their permanent employment contracts are finalized, they will have the opportunity to apply for a solidarity loan.
Once their permanent employment contracts are finalized, they will have the opportunity to apply for a solidarity loan.
Letter to the President
I will reach out to the President of the Republic to secure strong support for the establishment and successful implementation of the association.
In this letter, I will present the three pillars of the “Active Cleanliness” program in order to seek his informed opinion, valuable advice, and recommendations for establishing contacts with a view to forging strong strategic partnerships with reliable and reputable companies.
I will also share some thoughts regarding a proposal to explore the implementation of a national contract for social responsibility and collective commitment, in collaboration with companies and citizens.
The goal of this contract would be to collect, on a voluntary basis, an annual contribution of €1 from employees’ salaries to help fund and integrate technological innovations into everyday life across the country—ideas conceived by the association’s supporters via the citizen suggestion box, as president, Emmanuel Macron is the best person to facilitate this development.
In this letter, I will present the three pillars of the “Active Cleanliness” program in order to seek his informed opinion, valuable advice, and recommendations for establishing contacts with a view to forging strong strategic partnerships with reliable and reputable companies.
I will also share some thoughts regarding a proposal to explore the implementation of a national contract for social responsibility and collective commitment, in collaboration with companies and citizens.
The goal of this contract would be to collect, on a voluntary basis, an annual contribution of €1 from employees’ salaries to help fund and integrate technological innovations into everyday life across the country—ideas conceived by the association’s supporters via the citizen suggestion box, as president, Emmanuel Macron is the best person to facilitate this development.
Petition
To maximize the reach of our initiative and reach as many people as possible, we have chosen to launch this petition on the Change.org platform.
This globally used tool helps bring attention to causes of public interest and mobilize a broad audience with significant impact.
We prefer this solution to the National Assembly’s website because it serves as a more accessible and user-friendly third-party platform.
Finally, this petition will be reinforced by sending a letter to the President of the Republic to amplify its reach and establish this initiative within an institutional framework.
This petition outlines the three pillars of the Propreté Active program, with a focus on the creation of UDMs, Operation One Piece and its solidarity fund, the philanthropic portal, the citizen suggestion box, the Good Karma protocol, as well as the proposed contract for social morality and collective engagement.
This globally used tool helps bring attention to causes of public interest and mobilize a broad audience with significant impact.
We prefer this solution to the National Assembly’s website because it serves as a more accessible and user-friendly third-party platform.
Finally, this petition will be reinforced by sending a letter to the President of the Republic to amplify its reach and establish this initiative within an institutional framework.
This petition outlines the three pillars of the Propreté Active program, with a focus on the creation of UDMs, Operation One Piece and its solidarity fund, the philanthropic portal, the citizen suggestion box, the Good Karma protocol, as well as the proposed contract for social morality and collective engagement.
Good Karma Protocol
A free challenge that can be replicated anywhere.
If, every day, we set a goal to pick up one piece of plastic waste from the ground and throw it in a designated trash bin, that adds up to 365 pieces of waste per year.
If 1 million of us do this, even just in France, that amounts to 365 million pieces of waste collected per year.
Now, imagine that number multiplied on a global scale and do the math.
This daily good deed isn’t some crazy person’s whim; it’s simply a matter of common sense—far more useful than changing the clock twice a year.
CHALLENGE: Post at least once a week, on the story of your choice on social media, a photo of the plastic before you pick it up and throw it away, with the caption “Good Karma.”
The discovery of other planets isn’t happening anytime soon, so we might as well do what’s necessary to keep our own planet healthy.
If, every day, we set a goal to pick up one piece of plastic waste from the ground and throw it in a designated trash bin, that adds up to 365 pieces of waste per year.
If 1 million of us do this, even just in France, that amounts to 365 million pieces of waste collected per year.
Now, imagine that number multiplied on a global scale and do the math.
This daily good deed isn’t some crazy person’s whim; it’s simply a matter of common sense—far more useful than changing the clock twice a year.
CHALLENGE: Post at least once a week, on the story of your choice on social media, a photo of the plastic before you pick it up and throw it away, with the caption “Good Karma.”
The discovery of other planets isn’t happening anytime soon, so we might as well do what’s necessary to keep our own planet healthy.
Operation One Piece
Every dollar raised will be carefully invested to find answers to this fundamental question:
How can we ensure that no French citizen, for starters, is deprived of basic sanitation or forced to sleep on the streets in the 21st century?
This first national humanitarian campaign goes far beyond a mere box to check in terms of corporate social responsibility.
Donations are made with no strings attached and start at just one euro, making them accessible to everyone.
Where there’s a will, there’s a way; and when we can, we must do it—especially when it costs less than a baguette!
Below you’ll find the planned investment plan for the funds.
You can also support the association and the ecosystem by purchasing a headwear item related to its creation from our store.
You automatically receive a 5% discount on all your orders, without having to enter a promo code.
To all potential critics, I invite you to reflect on this question:
What have you done, concretely, for your fellow citizens in situations of extreme vulnerability?
If transforming the daily lives of thousands of people motivates you as well, then we’re a perfect match!
Thank you for your trust, and welcome to the Proactive Unit.
- Oversight of administrative expenses related to the establishment of the association.
- Establishment of the office for coordinating and welcoming supporters.
- Partnering with skilled professionals to optimize growth.
- Setting up a workshop to build the first UDMs.
- Selection, procurement, and outfitting of utility vehicles.
- Planning of travel related to partnerships.
- Purchase of audiovisual equipment to share our progress.
La Casquette Originale
Signature | UP 2049
This collection appeals to a unique yet stylistically cohesive clientele, offering a forward-thinking reinterpretation of this wardrobe staple for both men and women.
These unisex hats, designed to fit all head shapes, are enhanced by two timeless colors that are emblematic of the brand’s visual identity:
Le Noir Onyx et le Blanc Albâtre.
Promoting the economy and civic engagement
(THIS SECTION APPLIES TO FRANCE; OF COURSE, IN THE FOLLOWING COUNTRIES WHERE THE PROACTIVE UNIT IS ESTABLISHED, WE WILL OFFER TAX BENEFITS SPECIFIC TO EACH COUNTRY.)
This approach will take effect as soon as the association is recognized as a public interest organization.
At this stage, our top priority is to launch the solidarity fund through Operation One Piece.
It will be used to finance the legal establishment of the association, its initial action units, and local initiatives.
We are also developing a sponsorship strategy (distinct from the donor-based approach of philanthropy) structured into three tiers, with tiered pricing and specific benefits depending on each partner’s level of commitment.
If you would like to learn more, we can discuss this right away via our contact form.
Below you will find a summary of the tax benefits you can enjoy by supporting us as individuals and professionals.
Tax benefits: individuals
Up to a 75% tax deduction, limited to 20% of your annual taxable income, pursuant to Article 200 of the General Tax Code (CGI).
Since the Propreté Active program will work to provide essential services to the most disadvantaged, once the association is recognized as a public interest organization, you will be eligible for a tax deduction on your donations of up to 75%, up to a limit of €1,000.
Beyond that amount, your tax deduction will be 66%.
EXAMPLE: If you donate €1,500, you will deduct: €750 (75% of the first €1,000), €330 (66% of the next €500), for a total deduction of €1,080.
According to Article 200 of the General Tax Code (CGI), these benefits are limited to 20% of your annual income.
EXAMPLE: If your taxable income is €30,000, you can deduct up to €6,000 in donations.
If you exceed the 20% limit, don’t worry: the excess will be carried over to the next 5 years, with the same deduction conditions.
To apply the deduction, you must keep and attach the tax receipt (Cerfa form no. 11580*05) to your tax return; we will provide this to you once your donation has been confirmed.
Tax benefits: businesses
Up to a 60% tax deduction depending on the option you choose (sponsorship or corporate philanthropy, up to a limit of €20,000 or 0.5% of your pre-tax revenue).
As part of a corporate sponsorship program, Your company, if subject to corporate income tax (CIT) or individual income tax (IIT), can benefit from a significant tax advantage by supporting Unité Proactive, as it may deduct 60% of the value of its donations (in cash, in kind, or in the form of services) from its tax liability, up to the limits set by law.
Eligible donations include: Monetary donations | In-kind donations (products, equipment, etc.) | Donations of expertise.
The tax reduction is granted up to the higher of the following limits: €20,000 in annual donations or 0.5% of your company’s annual revenue excluding VAT.
EXAMPLE: If your company has a turnover of €3 million (excluding VAT), it can deduct up to €15,000 in donations per year.
With a turnover of €1 million (excluding VAT), an SME can make up to €20,000 in deductible donations, compared to €5,000 under the 0.5% rule.
If your company exceeds the authorized limit, the excess amount may be carried forward to the next five tax years, under the same deduction conditions.
40% on donations exceeding €2 million
When total annual donations exceed €2,000,000, the portion above this threshold is no longer eligible for a 60% reduction, but rather for a 40% reduction.
EXAMPLE: For €2.5 million in donations in 2026, the first €2 million are eligible for a 60% reduction.
The next €500,000 qualifies for a 40% reduction.
To have the reduction applied, you must keep and attach to your tax return the tax receipt (Cerfa form no. 16216*02) that we will provide you with following the confirmation of your donation.
Support us as a business
It means embarking on an adventure that brings together your teams, customers, and prospective customers, as well as all of your business partners, at a time when brands are largely judged by the commitments they make.
You’ll break free from traditional promotional frameworks by leveraging omnichannel visibility to drive positive social change through the creation of responsible technological innovations, thereby strengthening your customers’ trust in you over your competitors.
You’ll have a clear contractual framework and regular milestones to provide your stakeholders with a true story that reflects your vision and values.
You’ll serve as a positive anchor in your community, fostering intergenerational engagement.
You’ll offer your employees the opportunity to be part of a national project that changes lives.
Volunteer Recruitment
Applications are now being accepted (FRANCE)
These initial volunteer recruitments, which serve as the foundational cornerstones of the association, are part of the process of establishing the 92 UDMs.
Their purpose is to ensure effective governance and coordination of on-the-ground activities at the local, regional, and national levels.
During this initial phase, we are only accepting applications from volunteers who are actively involved in on-the-ground work.
You will thus be able to take part in various operational missions in your respective cities:
Collecting essential food items.
Driving UDM vehicles.
Welcoming and assisting beneficiaries during UDM sessions.
Promoting the Proactive Unit by acting as an ambassador for the association.
Each volunteer will receive operational training, either online or in person.
Although submitting a resume is not required for these volunteer positions, we strongly encourage it so we can better understand your skills and experience and facilitate our initial contact.
All applications must be submitted via our contact form.
Simply provide the following information:
Your city of residence.
The tasks you wish to perform.
Your availability.
In the future, paid service positions will be available to support the association’s growth.
FAQ | Additional Information
How is the organization funded?
The business model is hybrid: donations from the public, corporate sponsorship, merchandise sales, partnerships, public contracts, and other initiatives will be implemented to ensure its long-term viability.
What assurances of social impact are there for donors?
An impact report will be prepared by an external firm and published on this website every quarter.
It will detail the number of showers taken, the reintegration programs initiated, and all other satisfaction indicators.
How do you ensure that the funds are used appropriately?
Every expense is fully traceable: quotes, invoices, and approval by the ethics committee for budget allocations.
In addition, an independent annual financial audit will be made public, accompanied by an online dashboard detailing the amounts raised, invested, and remaining.
How does the organization measure its effectiveness?
Beyond the numbers, we measure effectiveness through three key indicators:
Human impact: successful reintegration journeys and long-term stability.
Regional impact: local partnerships established and the circular economy fostered.
Trust impact: donor satisfaction and participatory governance.
How can local governments collaborate?
They have the opportunity to host a mobile shower unit in their town, help fund its deployment, and actively participate in local integration initiatives.
Why invest in your project rather than another social project?
Because our ecosystem is built on a culture of shared effort and mutual trust.
Contact Form
Response within 24 hours
Speak your mind freely—your voice matters and makes a difference.
The Proactive Unit website optimized for tablets.
While you wait for the launch, we invite you to visit this site on your computer or mobile device.
We will keep you updated on upcoming updates.
Thank you for your attention, and see you soon.
The KIGUMISCALE.TECH ecosystem.
UNITEPROACTIVE.ORG
Bring together
Reflect
Build
To contribute to the common good of our nation and broaden our horizons, regardless of age, race, or culture, through civic, humanitarian, and public-interest initiatives.
The proactive unit in a nutshell
Implement concrete initiatives with significant potential for social, societal, ecological, and economic change.
Our goal
To take a concrete step toward fostering lasting national unity, without unnecessary pretense, so that both the young and those with experience can benefit from and participate in a new spirit of fairness, openness, and inclusion.
Guidelines
Non-partisan, in order to complement all local public policies and facilitate partnerships with everyone.
Inspiration: The 3 Pillars of the Active Cleanliness Program
After making a few missteps along the way, I found myself in these challenging situations, which were nonetheless formative and full of valuable lessons.
Acknowledgments
My father, for his genetic legacy and strength of character.
Jean-Marc Iskin, for his strategic mind and tenacity.
Pierre-Paul Raffaelli, for his sense of order and the lessons he taught me.
Philippe Le Ven, for his business acumen and his everyday good nature.
Every person I will meet from now on.
Foundations
Simple.
Effective.
Doing what needs to be done.
Mantra
“Only the crazy ones who think they can change the world actually do.”
Steve Jobs.
Gaston Chartron
Founder of the association.
The best way to prepare for the future is to build it.
Below, you will find the association’s first six initiatives.
The Passage
To provide greater access to hygiene for the most vulnerable members of our community by installing 92 mobile shower units in cities with populations of over 50,000 within 365 days, as a first step.
By drastically reducing health risks, this initiative is expected to generate indirect savings of 3 to 4 dollars for society for every dollar invested.
The Construction
This initiative to develop reintegration programs will begin following the successful launch of the 92 UDMs.
Participants will be housed and supported within a strict, rigorous, and empowering environment, where they will work on their mental, physical, and social recovery and undergo training in one of 42 high-demand professions.
The Achievement
This milestone will mark the success and conclusion of the program for the participants, as they will have definitively broken free from cycles of instability by securing employment, housing, and a positive outlook.
Once their permanent employment contracts are confirmed, they will be eligible for a solidarity loan.
Letter to the President
I will reach out to the President of the Republic to secure strong support for the establishment of the association.
In this letter, I will outline the three pillars of the Active Cleanliness program in order to obtain his informed opinion, valuable advice, and recommendations on whom to contact to build strong strategic partnerships with reliable companies.
I will also share some thoughts regarding a proposal to explore the implementation of a national social responsibility and collective engagement agreement, in collaboration with businesses and citizens.
This contract would aim to collect, from employees’ paychecks and on a voluntary basis, a €1 annual contribution to help fund and integrate technological innovations into civilian life across the entire country—ideas conceived by the association’s supporters through the citizen suggestion box.
Petition
To maximize the reach of our initiative and reach as many people as possible, we have chosen to launch this petition on the Change.org platform.
This globally used tool helps highlight causes of public interest and mobilize a broad audience.
We prefer this solution over the National Assembly’s website because it serves as a trusted third party that is easier to use.
This petition will be reinforced by sending a letter to the President to amplify its reach and establish this initiative within an institutional framework.
This petition outlines the three pillars of the Propreté Active program, the One Piece initiative and its fundraising campaign, the philanthropic portal, the citizen suggestion box, the Good Karma protocol, and the proposed contract for social morality and collective engagement.
Good Karma Protocol
A free challenge that can be replicated anywhere.
If, every day, we set a goal to pick up one piece of plastic waste from the ground and throw it in a designated trash bin, that adds up to 365 pieces of waste per year.
If 1 million of us did this, even just in France, that would amount to 365 million pieces of trash collected per year.
Now, imagine that number multiplied on a global scale and do the math.
This daily good deed isn’t some crazy person’s whim; it’s simply a matter of common sense—far more useful than changing the clocks twice a year.
CHALLENGE: Post at least once a week, on the story of your choice on social media, a photo of the plastic before picking it up with the caption “Good Karma.”
We won’t be discovering other planets just yet, so we might as well keep this one in good shape.
Operation One Piece
Every dollar raised will be carefully invested to find answers to this first challenge.
How can we ensure that, to begin with, absolutely no French citizen lacks basic hygiene or sleeps on the streets in the 21st century?
This first national humanitarian campaign is far more meaningful than simply checking a box for corporate social responsibility.
Donations are made without any strings attached and start at just one dollar, so they’re affordable for everyone.
Where there’s a will, there’s a way; and when we can, we must—especially when it costs less than a baguette!
Below you’ll find the projected breakdown of how the funds raised will be invested.
You can also support the association and the ecosystem by purchasing a headwear item related to its creation from our store.
You automatically receive a 5% discount on all your orders, without having to enter a promo code.
To any potential critics, I would ask you to consider this question:
What have you done, concretely, for your fellow citizens in situations of extreme vulnerability?
If transforming the daily lives of thousands of people motivates you too, then we’re a perfect match!
Thank you for your trust, and welcome to the Proactive Unit.
1
Founding of the association
Monitoring of administrative expenses.
2
Centralization
Establishment of a task force to coordinate actions.
3
Measurable progress
Bringing in qualified partners to maximize the association’s growth.
4
Professional workshop
Setting up a workshop to build the first UDMs.
5
Vehicle procurement
Selection and outfitting of utility vehicles with durable materials.
6
Travel
Careful planning of meetings with each partner.
7
Online presence
Purchase of audiovisual equipment to organize a community.
La Casquette Originale
Signature | UP 2049
This collection appeals to a unique yet stylistically cohesive clientele, offering a forward-thinking reinterpretation of this wardrobe staple for both men and women.
These unisex hats, designed to fit all head shapes, are enhanced by two signature colors from the brand’s visual identity:
Le Noir Onyx et le Blanc Albâtre.
Promoting the social economy
(THIS SECTION APPLIES TO FRANCE; OF COURSE, IN THE FOLLOWING COUNTRIES WHERE THE PROACTIVE UNIT IS ESTABLISHED, WE WILL OFFER TAX BENEFITS SPECIFIC TO EACH COUNTRY.)
This approach will take effect as soon as the association is recognized as a public interest organization.
At this stage, our top priority is to launch the solidarity fund through Operation One Piece.
It will be used to finance the legal establishment of the association, its initial action units, and local initiatives.
We are also developing a sponsorship strategy (distinct from the donor-based approach of philanthropy) structured into three tiers, with tiered pricing and specific benefits depending on each partner’s level of commitment.
If you’d like to learn more, we can discuss this right away via our contact form.
Below you’ll find the tax benefits you can enjoy by supporting us as individuals and professionals.
Volunteer Recruitment (FRANCE)
These initial volunteer recruitments, which serve as the foundational cornerstones of the association, are part of the process of establishing the 92 UDMs.
Their purpose is to ensure effective governance and coordination of on-the-ground activities at the local, regional, and national levels.
During this initial phase, we are only accepting applications from volunteers who are actively involved in on-the-ground work.
You will thus be able to take part in various operational missions in your respective cities:
Collecting essential food items.
Driving UDM vehicles.
Welcoming and assisting beneficiaries during UDM sessions.
Promoting the Proactive Unit by acting as an ambassador.
Each volunteer will receive operational training, either online or in person.
Although submitting a resume is not required for these volunteer positions, we strongly encourage it so we can better understand your skills and experience and facilitate our initial contact.
All applications must be submitted via our contact form.
Simply provide the following information:
Your city of residence.
The roles you are interested in.
Your availability.
In the future, paid service positions will be available to support the association’s growth.
Key points
FAQ Section
How is the organization funded?
The business model is hybrid: it relies on donations from the public, corporate sponsorship, merchandise sales, partnerships, public contracts, and other initiatives.
What assurances of social impact are there for donors?
An impact report will be prepared by an external firm and published on this website every quarter.
It will detail the number of showers taken, the reintegration programs initiated, and all other satisfaction indicators.
How do you ensure that the funds are used appropriately?
Every expense is fully traceable: quotes, invoices, and approval by the ethics committee for budget allocations.
An independent annual financial audit will be made public, accompanied by an online dashboard detailing the amounts raised, invested, and remaining.
How does the organization measure its effectiveness?
Beyond the numbers, we measure effectiveness through three key indicators:
Human impact: successful reintegration journeys and long-term stability.
Regional impact: local partnerships established and the circular economy fostered.
Trust impact: donor satisfaction and participatory governance.
How can local governments collaborate?
They have the opportunity to host a mobile shower unit in their town, help fund its deployment, and actively participate in local integration initiatives.
Why invest in your project rather than another social project?
Because our ecosystem is built on a culture of shared effort and mutual trust.
Contact Form
Response within 24 hours
Speak your mind freely—your voice matters and makes a difference.
UNITEPROACTIVE.ORG | 2026